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A Culture of Schwellenangst

dehydrated food fuel your adventure go explore

“What's Your But?” is a campaign REI ran earlier this year asking participants to explain their reason for not going outside to play. I saw this promo in a local store that featured a large chalkboard where people wrote down their fears, excuses, or reasons. It was powerful, to say the least.

I want to go on an adventure,

BUT... I am overweight.
BUT... I'm too busy at work.
BUT... I'm afraid I'll get lost.

A Culture of Schwellenangst

The literal definition of Schwellenangst means a fear or aversion of crossing a threshold. I ruminated on this as my dog and I hiked along the Ohlone Wilderness Trail in Sunol Regional Park, and my thoughts kept returning to the number of times family and friends had uttered the phrases “but aren't you scared of doing that” or “but what if you get hurt” or “but how do you have the time.” The “But Syndrome”, or as I reflected, a “Culture of Schwellenangst”.

Fear of the unknown is completely natural and expected; when I see this fear keeping someone I know from experiencing all that life and this breathtaking, beautiful, amazing world has to offer, well, it makes me sad.  

I started Bushka's Kitchen because I wasn't satisfied with what was on the market for ready to eat meals, and my dream is that Bushka Meals transcends Schwellenangst for some people out there and replaces it with a sense of Wanderlust instead.
cross the threshold wanderlust adventure
If there's anyone out there who wants to go on that roadtrip, experience that festival, backpack that ridge, but you aren't sure how to keep food cost down or how to stay healthy, let Bushka's Kitchen do that for you.

Dare to live the impossible. Dance to a different drum. Savor your food like you savor your life.
Let's journey together.




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